Event Marketing Event Technology Marketing Tech 
IMG
JANUARY 16, 2024
Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.
Event Industry News
APRIL 24, 2024
by Kristen Koenig, RVP, Video Sales & Partnerships at RingCentral In today’s tech world, strategy drives technology selection. However, in the world of events, technology not only has to serve the strategy, but flex to meet ever-evolving tactics.
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GEVME
APRIL 11, 2019
For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples.
Event Industry News
NOVEMBER 16, 2023
The Event Technology Awards (ETA) 2023 wrapped the first day of Event Tech Live (ETL) London in raucous fashion.
PCMA Convene
JUNE 11, 2021
Fifteen months into the pandemic, some event marketers are still struggling to achieve similar results from their digital events as their previous in-person versions, according to a study from videoconferencing company BlueJeans.
Event Farm
SEPTEMBER 5, 2017
And with today’s rapidly-evolving event marketing technology , there’s more opportunity than ever for organizations to build innovative and disruptive marketing strategies that leverage the power of experiential. Like so many things today, the future of event marketing depends on technology.
Event Farm
JULY 25, 2017
As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. And would you feel as confident in your ability to track the event’s performance?
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