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How to help meeting design clients figure out what they really want and need

Conferences that Work

I understand their perspective, because I also feel the temptation to pin down specifics — number of participants, duration, venue, budget, etc. hoping that in the process the event’s purpose and desired outcomes will become clearer. “, and typically bring me in to consult at the “ how? ” stage.

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What’s most important about an event, the gift or the wrapping?

Conferences that Work

Attendees can be sumptuously fed and entertained, but if the event’s purpose remains missing, obscured, or unsuccessfully delivered, then, as Shakespeare said, the event becomes something “full of sound and fury, signifying nothing.” If you had told me then that the.

2003 190
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Can a rehearsal be better than a concert?

Conferences that Work

Every summer since 1951, the world-famous Marlboro Music Festival takes place my small Vermont hometown. I think many listeners would agree that rehearsals are primarily about the music, though some rehearsals I’ve attended at other venues have offered fascinating glimpses into the ways in which musicians think and work together.

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Using Images To Spark Group Interaction and Creativity

PCMA Convene

25–27, at The Essex in Essex, Vermont, where around 100 magazine publishers, editors, and creative directors — Lane Press clients (like Convene ) and non-clients — explored challenges specific to those in the media and print magazine business today.

2016 79
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How Smaller Cities Are Leveraging Their Culinary Resources

PCMA Convene

In Vermont, the maple creemee speaks to the state’s dairy heritage. The culinary influences at Providence’s CAV Restaurant are global—and the venue doubles as an antique shop. And that story offers insights for other similarly sized cities still working out the kinks on their culinary marketing. COOKING UP A PLAN.

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Peer Conferences Deep Dive—Meeting Doctors transcript and video

Conferences that Work

Adrian Segar: Yes, I spent the first 25 years in England and began my first career there, fell in love with Vermont to my complete surprise on only the second time I ever came to the United States, and then tried to figure out how to make a living in this beautiful place, which is, many of your viewers will know, a beautiful rural U.S.