How Exhibition Sponsorships Are Evolving
PCMA Convene
JUNE 30, 2016
“This is important, especially within events, because people consume the world very differently than they did 10 years ago, where everybody gathered in front of the TV on Friday night at 8 p.m. Too often, sponsorships don’t follow that mantra. Honesty is important when it comes to sponsorships. for ‘Ally McBeal.’ Great question.
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