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The Future of Event Marketing: Exploring Trends and Innovations

Momencio

Event marketing is rapidly evolving due to technological advancements and changes in customer preferences. Event marketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques.

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How AI Can Improve Event Management

Planning Pod

Whether you’re an event venue, a professional event organizer, or the de-facto event planner for your organization, creating the best experience for potential attendees can feel overwhelming—especially with event industry statistics suggesting that we’ll see the return of full in-person live events in the upcoming year.

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The Event Tech Group Launches a New, Comprehensive Website

Expo Logic

Explore the new website and discover each of the solutions below: Online Event Registration. Exhibits and Floor Plan. Event Apps. Event Badge Printing. On-Site Event Check-In. Event Attendee Tracking. Event Speaker Management. Event Sessions & Abstracts. Event Planning Tools.

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Crucial Benefits of Lead Retrieval

Expo Logic

Seven Ways a Lead Retrieval App Will Revolutionize Your Company. Lead retrieval apps are revolutionary to any company's lead retrieval strategy. An event app will change the way you interact with attendees on the day of an event and provide greater opportunities for you to interact with them.

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Event Strategy: The 2019 Guide

Bizzabo

Why You Need an Event Strategy. As we mentioned above, events have never been more important. According to the Event Marketing 2019: Benchmarks and Trends Report , most marketers believe that events comprise the single-most important channel for accomplishing key business goals. Event Success KPIs.

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How to Keep Your Event Speakers Happy

Expo Logic

Be sure you request promotional material from your speaker — including headshots, video clips and a short biography — as soon as possible so you can use the content in your advertising and event marketing campaigns. During the Event. Make sure you have a plan for communicating with your speaker during the event.