Sat.Jan 27, 2024 - Fri.Feb 02, 2024

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Top 10 Event Planning Resources For Meeting & Event Planners

Attendease

2023 has been a challenging year, but it was also a time to learn and experiment. As we approach the new year, what are the learnings we will apply to improve the way we manage events during a time of uncertainty? Our team at Attendease got together to share our favorite resources for event professionals so you can learn the latest trends and ideas from industry experts.

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Time to Audit Your Sponsor Offerings

Velvet Chainsaw

A number of associations we work with have seen their annual convention exhibit space sales lag attendance, which has recovered since the pandemic. Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity.

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When Tragedy Strikes at Events

EventMB

Skift Take: The CEO of the software company Vistex died after falling 20 feet to the stage with approximately 700 members of his team watching. Accidents happen. Do you have contingency plans in place?

Events 181
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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket.

2024 124
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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How to Create Highly Effective Sales Conversations at Events

Attendease

Events offer tremendous opportunities to generate leads and move prospects along the sales funnel. Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing. When it comes to any event-based lead generation, speaking and listening are far more important than simply turning up.

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Events That Forge Emotional Connections Yield the Greatest Impact

EventMB

Skift Take: Tapping into the power of emotion helps inspire and motivate. It also fosters a deeper connection between attendees and the event itself, creating an experience that resonates.

Events 168
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Event Technology Awards 24 Judges’ spotlight: Courtney Stanley

Event Industry News

The Event Technology Awards (ETA) US & Canada are proud to announce Courtney Stanley as a judge for the inaugural stateside edition. Courtney Stanley is recognized globally as an award-winning keynote speaker, leadership coach, and host of the podcast for women in business, Dare to Interrupt.

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Executive Q&A: Inside Crayola Creativity Week

Event Marketer

Crayola’s just-wrapped “Creativity Week,” now in its third year, provides free learning resources for parents and educators to spark kids’ creativity in the classroom. But the brand’s evp of marketing, Victoria Lozano, says it’s not limited to art class. “Where we see the most implementation is in classrooms, and it’s specifically focused on using creativity to help kids learn across subjects,” she says.

Education 109
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CMP Spotlight: Get to Know Gary Murakami, CMP

Smart Meetings

Gary Murakami, CMP, saw his mother work in hotels throughout his childhood. “[She] had a passion and love for the industry,” he says, which carried through to him. “Her dedication and appreciation for the connections with guests and co-workers and the career opportunities hospitality provided for an immigrant coming to the U.S. with a minimal command of English inspired me to pursue a career in the industry also.

Education 105
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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AI Training Needed for Association Planners

EventMB

Skift Take: A new survey reveals a surprising disconnect between AI usage and AI training among association and non-profit planners. Ethical quandaries are also part of the challenge.

Meetings 155
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Interprefy – Spotlight on Interpretation & Live Translation

Event Industry News

Founded nearly 10 years ago in Zurich, Switzerland, with a perfect human and tech combination, Interprefy, Best Use of AI winner at the Event Technology Awards 2023, is the linguistic bridge between events and international audiences.

2023 109
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The Brief: Coachella’s Ticket Woes and Viral Wine Memes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Coachella’s lackluster ticket sales, a Fortnite game that mimics Alzheimer’s symptoms and the story behind Josh Cellars’ viral wine memes. COACHELLA IS RIDING THE STRUGGLE BUS Attempting to snag tickets to Coachella is typically an event in and of itself.

2024 107
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Mercure Manchester Piccadilly £Multi-million Meetings & Events Investment Strategy

Prestige Events Magazine

The Mercure Manchester Piccadilly hotel has announced a new vision, strategy and investment plan for the hotel that will revolutionise the hotel throughout 2024 and beyond. The strategy will see major investments across the hotel’s high-profile meetings and investment spaces, including its iconic International Suite. It will also see comprehensive modernizing of all of its 280 bedrooms, and a new concept and redesign of its entrance.

2024 105
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Convene Segments Its Portfolio of Brands 

EventMB

Skift Take: Convene, whose portfolio of brands includes etc.venues, is segmenting its portfolio to create a stronger distinction between its locations.

Meetings 169
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Spotlight on Event Branding – Grapefruit Graphics

Event Industry News

At Grapefruit Graphics we offer a turn-key service including an initial consultation, inhouse design, and full production house including on-venue installation. Our company is known for its professional service and attention to detail on every project, big or small, and serves clients worldwide.

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Podcast: Passion Projects—Helping Others Build Event Careers, with Sara Gorlick of Rakuten

Event Marketer

Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years. At the tech brand, she moved from event manager to director-global events before becoming an event executive. Through these various roles, Gorlick has had the opportunity to move to new places around the country and the world (she has yet to return to her South

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Why the Events Sector Needs to Prioritise the UN SDGs

Prestige Events Magazine

by Danielle Bounds, Sales Director, ICC Wales Events have the power to shape opinions and behaviours, and by aligning with the United Nations Sustainable Development Goals (SDGs), the sector can play a significant role in promoting global sustainability and societal well-being, both within itself and among the industries it serves. By prioritising the UN SDGs, events can raise awareness, facilitate dialogue, and drive action towards achieving these important goals.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Top 10 U.S. States Ranked on Building Sustainability

EventMB

Skift Take: Much like sea levels around the world, the importance of sustainability continues to rise, with properties seeking to obtain the coveted LEED certification to highlight eco-friendly practices and policies.

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Enhance Your Event Experiences by Shutting Up and Listening

PCMA Convene

“Men are the champions of overtalking — and talking over,” Lyons writes in his book. If men learn to listen instead, the event experiences for women are likely to improve. (Illustration by Ellen Weinstein) Dan Lyons is a New York Times bestselling author who has spent much of his career covering technology for Forbes and Newsweek. He’s also “an inveterate overtalker, which has cost me dearly,” he writes in STFU: The Power of Keeping Your Mouth Shut in an Endlessly Noisy World.

2024 99
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IVW 2024: The challenges and joys of grassroots music with Sam Pratt of ABB Events LTD

Skiddle

Independent Venue Week is in full swing and to celebrate, we wanted to chat with the people on the ground, working hard to platform grassroots music and help the next generation of talent coming through up and down the country. Earlier in the week, we spoke to The Black Prince’s Phil Moore and today, we’ve got an interview with Sam Pratt, the director of ABB Events which is based in Leeds.

2024 98
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F&B Smart Moves in New York, Park City and More

Smart Meetings

Rich Lopez and David Bishow Rich Lopez and David Bishow, Westward Look Resort & Spa Westward Look Resort & Spa appoints new executives to its leadership team. Lopez will serve as director of food & beverage, bringing with him 21 years of experience in food and wine in the hospitality industry. He will manage all food and beverage processes and events and will establish and uphold exceptional culinary experiences for guests.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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NFL Champions Sustainability Ahead of Super Bowl

EventMB

Skift Take: Super Bowl LVIII will take place on February 11 in Las Vegas, with sustainability as a top priority for hosts and organizers.

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WEC will stimulate your mind and touch your heart

MPI

Through the power of music, Felipe Gomez, keynote speaker for MPI’s WEC 2024, leads audiences through a journey of the body, mind and soul of leadership.

2024 102
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Free Guide: Event Trends That Matter Most in 2024

Event Marketer

The Event Trends That Matter Most in 2024—and How to Meaningfully Deploy Them Business events are poised for transformation as content is revolutionized, sustainability takes center stage, artificial intelligence cracks open efficiencies and traditional formats are deconstructed. Oh, and don’t forget fun. In this guide, we explore what’s changing in culture and in the event industry, and how b-to-b marketers are giving even the flashiest of consumer events a run for their money.

2024 94
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Michael Dominguez Offers Hospitality Predictions for 2024

Smart Meetings

To watch the full webinar, click here. The new year forecast on the state of hospitality As meeting professionals launch into 2024, Smart Meetings sought out the wisdom of Associated Luxury Hotels International (ALHI) CEO, Michael Dominguez, for his outlook of things to come in the new year. Moving Past Normal With the Las Vegas CES setting record numbers for attendance in January, we asked Dominguez what this means for the meeting industry.

2024 97
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Ignoring Networking Can Sabotage Your Event’s Success

EventMB

Skift Take: Networking is one of the most essential elements of any meeting or event, and yet often it's ignored or left to chance.

Meetings 168
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Exclusive Collection highlights how its business has been a force for good. ESG culture brings value and impact to people, purpose, and the planet.

Prestige Events Magazine

Exclusive Collection, the UK’s first B Corp hotel company, has launched its latest Impact Report detailing its 2022/23 ESG initiatives and activities, outcomes and future actions. Highlights in the Impact Report include: 2% reduction in carbon emissions, water usage and waste generation. Annual energy reduction of 4%. £105,000 donated to its preferred charities Hospitality Action, Bug Life and Protect Earth, as well as making a £35,000 investment to help students at Eastleigh College learn and p

2024 91
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ExpoFP & Swapcard Partner for Enhanced Trade Show Experience

Event Age by Swapcard

Interactive floor plans provider ExpoFP and Event technology platform Swapcard announce a new partnership, serving trade show organizers looking to streamline event operations and enhance revenue opportunities. This collaboration, complemented by blue dot navigation from Crowd Connected, integrates event technology software with digital floor plans and wayfinding.