Gallus Events

JULY 22, 2018

The Open Championship, Golf’s flagship event in Europe has transformed itself over the last few years as it tries interacting and attracting millennials and gen-z. I visited The Open in 2011 at Royal St George’s Golf Club in Sandwich. I travelled down on the Orient Express and had VIP access to the course: it had all the making for a memorable experience.

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2011 2012 Social Media 2016 124

EventBank Insights

JULY 22, 2018

[link] As the global economy continues to expand and China remains one of the world's largest producers and consumers, more and more entrepreneurs, organizations, and associations are seeking to make China a priority in their future business strategies. Professionals, both Chinese and Western, don't just want to do quick business in China; they want to be in it for the long haul.

Event Management 84

Event Management Management 2017 2016 84

Boomset

JULY 22, 2018

Photo via Unsplash One of the greatest event-planning misconceptions is the idea that the atmosphere preparation is something that takes place exclusively during the event. In fact, it starts long before your guests arrive. (And when they do arrive, you’ve got to be prepared to keep the engagement going - especially at entry.) Overhype the event and you may end up letting too many people down but undersell it and you may not get enough attendees for your event to work in the first place.

Social Media 48

Social Media Trade Shows Marketing Speakers 48