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What is event marketing?

Event Farm

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

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The Intersection of Event Tech and Design

SmartMeetings

By most definitions, it’s the practical application of scientific knowledge, but in most cases, it presents itself in the form of a tool. That’s because you can’t buy engagement, it has to be baked into your event at the design stage. Read More : Virtual and Hybrid Meeting Tech Updates You Need Now. All the World’s a Canvas.

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3 Reasons Why Using a Promo Video Will Increase Event App Adoption

Eventmobi

Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to event app adoption. Event App Adoption. The Event App Promotional Video.

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Why Cost is NOT the Reason to Choose an Event App

Eventsforce

Event apps are no longer an option for many events today. Tech-savvy delegates expect them. In fact, according to a recent research study from Eventsforce, a staggering 81% of planners cited driving attendee engagement as their number one reason for using event apps. How to Choose a Mobile Event App.

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Top 10 Event-Tech Trends for 2019

Hubilo Blog

Events are now quite a tech-driven affair. Event technology has developed leaps and bounds in past years. Certain event-tech trends are bound to stay while some technologies will see major updates. Here are our predictions for event-tech trends in 2019 : 1. Event Data. Facial Recognition.

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How Event Technology Will Benefit Your Events

Endless Events

Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.

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Event Tech in the Talks: August Edition

Hubilo Blog

There are a lot of great events doing noteworthy things with technology, companies creating brilliant innovations and experts sharing some really useful knowledge out there. Event tech companies compete in SISO innovation awards. Convention centre wins UFI innovation award for is in-house AR tech.