Return on Events: New Metrics for Now — and Into the Future
PCMA Convene
DECEMBER 7, 2020
Assembled by PCMA, Marriott International, the Long Beach Convention & Visitors Bureau, and the Corporate Event Marketing Association (CEMA), and led by the innovation strategy consultancy Fruition Co., Events Have a New Definition. Definitely.”. It’s an aggregate definition of impact rather than a siloed one.
Let's personalize your content