The Brief: ‘Tortured’ Swifties and Hot Ones Live
Event Marketer
APRIL 22, 2024
To appeal to Gen Z, the brand has developed a real-deal contract position that centers on crafting compelling social media content and getting one’s boots dirty. tour stops, the organization is highlighting Tennessee’s musical legacy by combining music and tech to transform concertgoers’ brainwaves into tailored travel recommendations.
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