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The Best Event Planning Books Ever Written

Guidebook

The Event Marketing Handbook : Beyond Logistics and Planning by Allison Saget. Into the Heart of Meetings: Basic Principles of Meeting Design by Mike van der Vijver. Whenever you’re getting people together to learn new things or work out a problem, there’s going to be some sort of meeting involved.

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The New Age of Strategic Meetings Management: A Seat at the Omnichannel Table

SpotMe Blog

They provide stakeholders visibility into how meetings and events drive business outcomes through detailed reporting and analytics. Today, they are also closely tied to omnichannel marketing efforts. They leverage attendee data and insights to optimize the event experience and boost marketing personalization across channels.

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Event Statistics: 17 Current Planning Stats that Could Change Your Business Today

Social Tables

However, many proponents of modern meeting design recommend letting participants choose their seating to spur engagement and networking. Finding your hotel target market group segment is crucial to success, and it all starts with the type of events that your space is best suited for. The takeaway? ” 17.

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