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From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events

Event Marketer

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. While in its infancy, AR was often used by brands as part of a gimmick that included the technology for the sake of the buzzword. billion mobile AR user devices worldwide. Check out eight ways to make it happen.

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Clean Bill of Health

PCMA Convene

While this was the first usage of HealthShield in a conference or meeting setting, 42Chat has been deploying the texting tool with live sports leagues and tournaments since May. The NCBA also used less high-tech methods to keep attendees safe — and safely distanced at “one cow apart.”

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Is Your Event Tech Ready for GDPR?

CadmiumCD

For example, if you’re holding a medical conference in Kansas and a German citizen attends, the data you collect in the United States would not be subject to GDPR. All employees are required to pass this course and receive certification, so you can be assured that your event technology will be compliant with GDPR.

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Best in Show 2016

PCMA Convene

We asked readers to nominate exemplary meeting professionals who usually operate out of the spotlight, behind the scenes, working in areas such as convention services, audiovisual, event technology, and catering. Becky Field, CMP , Meetings and Events Manager, Sheraton Grand at Wild Horse Pass, Chandler, Arizona.

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