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Where Does #EventTech Go from Here?

SmartMeetings

How could you replace a printed conference booklet? Medical meetings? Every couple of months, the number of event apps out in the world began to, ever so slightly, contract. A decade or so ago, despite brave event-planning souls paving the way, very few event apps were on the market—a handful, really. Scientific?

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

After studying 100 or so meetings’ profit-and-loss statements in great detail, I can confirm that this expense line item varies greatly.Some organizations spend as little as 2 percent and have a very healthy conference product, while others rack up spending in the 20- to 25-percent range and are on life support.

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PCMA’s 20 in Their Twenties Class of 2017

PCMA Convene

What’s the best day you’ve had in the meetings industry so far? A few months before this announcement, I had a large conference where I pushed attendees further than they wanted to go by incorporating QR codes, iPads, and social media throughout the entire program. What’s the best day you’ve had in the meetings industry so far?

2017 69
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Convene Celebrates Our 30th Anniversary

PCMA Convene

As late as 1980, there was no textbook on meeting or exposition management and only one accredited college program devoted to its practice, former Convene editor Peter Shure pointed out in a 2003 story in the magazine. For decades, membership in PCMA had been a closed circle, limited to medical-meeting professionals.

2012 56