Your Trade Show Attendees: What Do They Really, Really Want?
Velvet Chainsaw
JUNE 28, 2016
A key takeaway from Part One of CEIR Attendee Retention Insights study, is the schism between what show organizers think is motivating their attendees, versus what the attendee says he or she really, really wants. This means the responses are more applicable to expositions that have a conference, not conferences that have an expo.
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