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Elizabeth Goad Never Stops Learning

PCMA Convene

Elizabeth Goad, CMP, Director of Meetings and Events, Automotive Aftermarket Suppliers Association (AASA). Marketing and graphic design for Accent Imaging, a printer and copier company in North Carolina. Planning requires a lot of contract work, negotiations, budgeting, and managing outcomes to objectives. trade show.

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Denzil Rankine: ‘We Have an Extraordinary Journey in This Industry’

PCMA Convene

But if you look at motor companies, automotive makers, some years ago, a number of them decided that all they were really going to do was design and market a car. It’s very complex to make a car, but that’s actually a relatively commoditized skillset compared to the design and the marketing.