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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They also spend a lot on list buys and ad placements.

article thumbnail

How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They also spend a lot on list buys and ad placements.

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Top 99 keynote speakers every event planner must know about

Hubilo Blog

Areas of expertise include conference business models, strategy, attendance marketing, sponsorship programs, and meeting technology. Bo Krüger is a speaker, facilitator and meeting designer. Events on his email ID Alissa Hurley Who is she? Where to find him? Where to find her?

Speakers 101
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Top 98 keynote speakers every event planner must know about

Hubilo Blog

Areas of expertise include conference business models, strategy, attendance marketing, sponsorship programs, and meeting technology. Bo Krüger is a speaker, facilitator and meeting designer. Events on his email ID Alissa Hurley Who is she? Where to find him? Where to find her?