Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential
Event Marketer
FEBRUARY 13, 2024
But within every type of venue or footprint the city offered were brand experiences —special events, one-of-a-kind photo ops, invite-only parties, one-night-only concerts and multiday activations that had people moving across the Strip, sitting for hours in traffic and standing in seemingly endless lines.
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