How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences
Event Marketer
APRIL 17, 2024
While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. Tennis brand ambassadors were on-site for meet-and-greets with fans, and in addition to the pop-up store, Lacoste set up two kiosks in the stands and a micro-store in the aisles of the stadium. Agency: Factory 360.
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