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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. Tennis brand ambassadors were on-site for meet-and-greets with fans, and in addition to the pop-up store, Lacoste set up two kiosks in the stands and a micro-store in the aisles of the stadium. Agency: Factory 360.

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Eventscase Monthly News Round-Up March 2024

Eventscase Blog

Confex is a year-round resource centre that showcases the latest developments in the industry and offers support to anyone looking for a “one-stop shop” for event planning and organisation. It was a gala full of music, humour and unbridled positive energy that highlighted the great work done by event agencies.

2024 59
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2024 Agency Roundtable: Executive Perspectives, Part 1

Event Marketer

Straight talk from event agency leaders on pushing through the pain points and evolving to meet the opportunities in the year ahead For many event professionals, 2023 was the most promising comeback year that only kind of came back. EVENT MARKETER: How will the modern agency need to evolve to stay competitive in 2024 and beyond?

2024 55
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14 Best Event Management Software Solutions for 2024

Eventmobi

Whether you need an all-in-one solution or a tool for specific event needs, you can use event software for any aspect of managing your next conference, trade show, association meeting, workshop, or fundraising event. We’ll cover: What Is Event Management Software?

2024 195
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Eventscase Brings EMA and AEVEA to ‘Event Tech Live’ in London

Eventscase Blog

This trip not only gave them an opportunity to explore the latest innovations in event technology but also allowed them to establish valuable connections with other professionals in the field. The audience, the quality of the meetings, and the care that is always mustered by the organising team encourages us year after year to take part.

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12 Event Industry Statistics That Will Make You Think Twice [Infographic]

Planning Pod

Projected job growth rate for events industry from 2014-2024. Amount of time preferred by attendees for a presentation (single-speaker event). Percentage of event professionals report that scheduling entertainers helped drive attendance. Percentage of meetings that will be virtual/hybrid in 2017. 2 – 10%.

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