Event Marketer

SEPTEMBER 11, 2023

Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists through the years, to the Coke Studio global music platform launched in 2022. Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio.

Food and Beverage 103

Food and Beverage Retail 2022 Sponsorships 103

Event Marketer

DECEMBER 27, 2021

Now, as we look ahead to 2022, it’s worth revisiting the year’s top experiential trends and takeaways to help inform next year’s strategies. The brand invited virtual attendees to customize their event experience by industry and topic (such as sustainability) to enjoy a more personalized, Netflix-like experience (Agency: George P.

2021 109

2021 2022 Sports Retail 109

EventMB

MAY 22, 2022

Embrace Sustainability: Use Recycled and Recyclable Materials. Food is a crowd pleaser, particularly for long exhibitions and trade shows. You needn’t sell cookware or food to use a booth like this. Two things that always draw a crowd: food and activity. It also shows off an ideal “farm-fresh food.”

Trade Shows 162

Trade Shows 2022 2017 2018 162

Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. More EMS Coverage: Winners Unveiled: The 2022 Ex Awards. The experiences we create today are going to shape the future.”.

Marketing 124

Marketing Food and Beverage Sponsorships Tech 124

Stova

MARCH 23, 2023

According to the Skift Meetings 2022 State of Business Events , 64 percent of event professionals offer a virtual component for their major events. When utilized efficiently, these formats can broaden audiences, establish fresh revenue streams, boost sustained engagement, and minimize risk while also reducing environmental impact.

2023 40

2023 Sponsorships Food and Beverage Speakers 40