The Challenge of Virtualizing Trade Shows and Exhibit Halls
PCMA Convene
FEBRUARY 1, 2021
4,400 exhibitors showcased tech innovations to 170,000 attendees in nearly 3 million net square feet of exhibit space in Las Vegas in 2020 — moved the event to a virtual platform in January. Overcoming Tech Issues. “We can and must do better for our exhibitor community.”. Economic and Other Hard Realities. That was pre-pandemic.
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