The Challenge of Virtualizing Trade Shows and Exhibit Halls
PCMA Convene
FEBRUARY 1, 2021
According to a report published in 2019 by the Global Association of the Exhibition Industry, UFI, exhibitors and visitors combined spent around $137 billion every year on exhibitions. We’re going to roll out a year-round marketplace called ‘Market Hub,’” Craighead said. For us, it was about how do we stay relevant in the market?
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