Event Marketer

SEPTEMBER 12, 2022

What better way for a brand to showcase its luxury hospitality services than to tap into a luxury sports market? It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience.

Hotels 73

Hotels Food and Beverage Sports Hospitality 73

Event Marketer

SEPTEMBER 6, 2021

Activating both on- and off-site, brands are vying for fans’ attention with technology, art, lounge spaces, immersive photo ops, hospitality plays and more. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. In addition to the courts, the brand provided an open-air lounge offering food and drinks.

2021 130

2021 Food and Beverage Sports Hotels 130

PCMA Convene

JANUARY 6, 2021

In October 2019, the annual meeting of the Italian Society of Anaesthesia, Analgesia, Intensive Care, and Resuscitation (SIAARTI) drew 4,000 health-care workers to the La Nuvola Congress Center in Rome for a four-day program of education and networking. Gaia Santoro.

Meetings 116

Meetings Food and Beverage 2020 2021 116

SmartMeetings

APRIL 3, 2020

According to the Fall 2019 Pulse Survey, conducted by Financial and Insurance Conference Professionals (FICP), only one-third (33 percent) of planners planned to grow the size of their meetings in 2020, and just 14 percent planned to expand their incentive programs. Be transparent and communicate with respect. Keep F&B Simple.

Financial 92

Financial Insurance Meetings Food and Beverage 92