Bizzabo

JANUARY 4, 2019

In this guide we'll look at tips, best practices and examples for creating a reliable event marketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. To learn more about perfecting the venue search process, read the ebook below.

2019 61

2019 Event Marketing Marketing Social Media 61

Eventbase

DECEMBER 5, 2018

Personalized recommendations Large-scale events such as SXSW, Cisco Live and SAP SAPPHIRE NOW have a bewildering array of sessions, presenters, and networking opportunities to offer. That’s why adding a personalized recommendation feature in your enterprise event app is a win-win for both organizers and attendees.

Event Apps 74

Event Apps 2018 B2B 2016 74

Eventbase

JANUARY 30, 2020

Offer new forms of digital sponsorship The advances in event technology over the past decade have opened up a realm of new opportunities for event sponsorship. The event app is a great place to start. Event wifi is expensive but necessary — every event attendee uses it at some stage.

Sponsorships 52

Sponsorships Advertising Event Apps 2019 52

Eventbase

APRIL 2, 2019

You can beat congestion with new event tech like facial recognition, RFID badges, self-serve check-in, and an awesome event app experience. Because attendees have an immense amount of control over their mobile experience, the event app is one of the most personal communication channels available.

Event Apps 80

Event Apps Banking Event Tech Sponsorships 80

Eventbase

JANUARY 24, 2019

Event safety and security are always on the minds of event organizers. In 2019, we’re continuing to see creating safe and secure events as a top priority in enterprise event marketing. The 2018 Event App Bible annual survey of event marketers found that 24.7%

2019 40

2019 2018 Event Marketing 2017 40

Eventbase

JUNE 27, 2019

It’s a subject we’ve written about quite a bit since we named it one of our top trends to watch in 2019. Now we’ve seen what SXSW 2019 had to offer – including the unforgettable Bleed for the Throne – and it’s clear that creating great event experiences will continue to dominate the conversation for some time to come.

Marketing 40

Marketing Sponsorships 2019 Event Apps 40

Eventbase

JANUARY 9, 2020

In 2019, we witnessed climate strike movements happening all over the world as consumers put more pressure on governments and industry to provide sustainable solutions to combat CO2 production, plastic packaging and waste. Avoid printed materials and leverage the event app or digital content for information.

Sustainability 52

Sustainability Food and Beverage 2020 Event Apps 52

Eventbase

JULY 9, 2019

At SXSW 2019, vitamin and supplements brand Swisse hosted outdoor fitness classes that were conveniently located next to their booth. If heading outside for a mass workout isn’t an option for the brand or your event, just rethinking how content is delivered can lead to a more memorable experience for attendees. Image from Swisse.

Marketing 40

Marketing Event Apps Conference 2018 40

Eventbase

MAY 2, 2019

Sony showcased R&D projects featuring the latest lighting technology to create the immersive WOW Studio at SXSW 2019. Presented by hot sauce brand Cholula, creative agency Tacotopia created this lime swing for the perfect photo opportunity at SXSW 2019. Image via SXSW. Image via Tacotopia. Image via Hubspot.

Social Media 40

Social Media 2019 Trade Shows B2B 40

Event Industry News

NOVEMBER 4, 2020

Cadre (Bloomington, Indiana, USA) is a virtual marketplace company created to provide event planning organizations with a better way to access and hire from the growing gig economy of professional on-site event staff. MeetingPlay Shortlisted for Best Pivot to Virtual and Best Event App.

Event Technology 91

Event Technology Technology 2020 Tech 91