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Q&A: San Francisco Travel Association Discusses Event Safety and Business

Event Marketer

We hopped on a call with Nicole Rogers, executive vp and chief sales officer for San Francisco Travel, the City and County of San Francisco’s official destination marketing organization, for a lengthy conversation about the realities the city is facing, the event business, and how the city is working to keep events and event attendees safe.

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Event Industry Trends & Stats

InGo

But, challenges remain in ensuring a truly successful hybrid event. of executives think that in the future, all in-person events will have a virtual component ( Marketing Charts ) Streaming experiences can reduce total climate pollution from events by 60-98%. billion in 2020 and is expected to reach a value of USD 16.71

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Event Industry Trends & Stats

InGo

Mobile event apps make it possible to get 42% more engagement than if they weren’t used at all ( GES ). 97% of marketers in the tech industry use agenda features in their event app ( EventMB , 2020). 60-70% of event app features commonly used across industries are engagement-focused ( EventMB , 2019).

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