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EventsTag acquires RFID event engagement platform, Excelerated Apps

Event Industry News

Their current collaboration with Beats by Dr Dre, enabling football fans to emulate the campaign imagery of Harry Kane and Mezit Ozil to celebrate the 2018 World Cup, has activations in major retail sites including Westfields and GUM in Moscow.

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25 Ingenious Offline Marketing Examples

Bizzabo

Marketers suddenly found themselves in race to optimize and outcompete with banner ads, search engine optimization, social media, retargeting and a slew of other digital marketing channels. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence. Source: AdAge.