B2B Buyers Have Changed, Expos Haven’t
Velvet Chainsaw
MARCH 2, 2018
B2B buying is a team sport — an average of 5.4 If you have a conference with an expo that is in decline, consider shifting from an expo/trade show/marketplace to a solutions center, aimed at solving business problems that are pain points for your attendees. How are you incorporating education into your show floor?
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