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Event Heroes: How SEMrush is Building a Global Events Brand

Bizzabo

Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Tailoring events to the buyer's journey.

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GL events UK enters new global collaboration

Event Industry News

Scott Jameson, GL events UK managing director (pictured), commented: “This partnership was the natural progression of the two organisations working together to deliver major events including the Gold Coast 2018 Commonwealth Games.

2018 73
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Putting Attendees at the Heart of an Event

PCMA Convene

Johnson (GPJ) partners on marketing campaigns and flagship events for IBM, including its Think conference. After taking Think to the Australia and New Zealand market in 2016 and 2017, GPJ wanted to kick things up a notch for 2018. Johnson Australia, the global event agency partner of IBM.

2016 76
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Smart Moves in D.C., Richmond and More

Smart Meetings

He has also worked in management for Krisam Group & Global Event Partners and Saddlebrook Resort in Tampa, Florida, and has held the position of regional director of sales at Associated Luxury Hotels International. Trisha Grisko. Scott Lane. Lane is now general manager for Hyatt Regency Lake Washington at Seattle’s Southport.

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What Matters Most When Choosing a Destination?

PCMA Convene

Another element we love seeing is destinations like Singapore or Australia that reinvent themselves, boosting creativity and showcasing different angles to entice our guests to come back.”. And it really does mean you can offer VIP event venues for any size or style of event.”. Anne Ridyard.

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How Travel Changes Us

SmartMeetings

Examples include Starwood’s acquisition of Marriott in 2016, Wyndham Worldwides’ purchase of La Quinta and Hyatt’s capture of Two Roads Hospitality in 2018. Greg Bogue, vice president of experience design at Maritz Global Events, advises planning programs that speak to three types of experience utility. RoEx Measured.

Travel 60
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12 Imaginative Events from Cisco

Bizzabo

Let's start with Cisco Live, one of Cisco's main events, which happens multiple times a year in different cities around the world. In 2020, it will be held in Barcelona, Spain and Melbourne, Australia with additional locations to be announced. June 11, 2018. Cisco C-Scape is an event within an event. June 12, 2018.