PCMA Convene

MARCH 25, 2019

As a result, medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge. That’s a difficult thing to put an ROI on.”.

Medical Meetings 89

Medical Meetings Meetings Education Consulting 89

PCMA Convene

SEPTEMBER 25, 2017

For its 2017 International Convention in San Diego on June 19–22, the Biotechnology Innovation Organization (BIO) partnered with Yelp, the online review site, to produce a guidebook on the city’s top options for food, drinks, and diversions. The BIO 2017 Yelp Guidebook was primarily a print project, but it was also distributed online.

2017 45

2017 2018 2014 Social Media 45

PCMA Convene

JANUARY 3, 2017

A few months before this announcement, I had a large conference where I pushed attendees further than they wanted to go by incorporating QR codes, iPads, and social media throughout the entire program. To see a woman as the VP of marketing with all male colleagues speaks volumes. She is my inspiration and role model.

2017 69

2017 Education Hospitality Meetings 69

PCMA Convene

JANUARY 2, 2018

. & YOU, an international digital health congress focused on bringing patients and patient perspectives into medical meetings. Plus, live-streamed sessions and social media can capture much of what is going on, and meeting content — papers, PowerPoints, PDFs, videos — all can be made available online after the fact.

Medical Meetings 72

Medical Meetings Trade Shows Healthcare Conference 72