Velvet Chainsaw

SEPTEMBER 8, 2016

As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever.

Conference 150

Conference Marketing Education Attendance Marketing 150

PCMA Convene

JULY 31, 2016

I n a real sense, Convene , which was launched in 1986, grew up alongside the meetings profession. As late as 1980, there was no textbook on meeting or exposition management and only one accredited college program devoted to its practice, former Convene editor Peter Shure pointed out in a 2003 story in the magazine.

2012 56

2012 Food and Beverage 2013 Hotels 56

PCMA Convene

FEBRUARY 28, 2018

2013 Housing. Corporate planners indicated that, on average, the largest chunk of their income comes from conventions/exhibits/meetings (39 percent); for association professionals, it’s 36 percent. Respondents worked for associations that were mostly international (53 percent) and national (40 percent) in scope.

Marketing 78

Marketing Meetings 2016 2007 78

PCMA Convene

MAY 1, 2016

So it wasn’t just our presentation that was important, it was the whole week there,” said Jocelyne Perron, CMP, manager of business development for the international market for the Palais des congrès de Montréal. “We In 2013, she had the “crazy idea” to completely overhaul her sales team’s structure. Earn one hour of CEU credit.

Conference 63

Conference 2015 2019 Government 63