First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration
Event Marketer
MAY 9, 2024
With the Florida heat reaching 85 degrees, it was essential for race fans to stay hydrated, and sponsor Liquid I.V. launched its first brand refresh since its inception in 2012 and the “Tear. The activation marked the brand’s first sponsorship in the professional racing world. Liquid I.V. Enter: Dehydration Reduction System.
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