Five Ways P&G Maximizes its Long-running Presence at Essence Festival
Event Marketer
OCTOBER 3, 2022
The brand launched the My Black is Beautiful platform in 2007 to drive conversations around perceptions of beauty and to showcase diverse representations of beauty in the marketplace and in mainstream media. Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. A presence that is “felt.”.
Let's personalize your content