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Five Ways P&G Maximizes its Long-running Presence at Essence Festival

Event Marketer

The brand launched the My Black is Beautiful platform in 2007 to drive conversations around perceptions of beauty and to showcase diverse representations of beauty in the marketplace and in mainstream media. Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. Market research and recruiting.

2030 95
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SANTANDER TO SUPPORT SILVERSTONE WITH SUSTAINABILITY SOLUTIONS

Prestige Events Magazine

Dan Sherwood, Marketing Director at Santander UK said: “Santander UK shares a proud and successful history with Silverstone dating back to the title sponsorship of the F1 British Grand Prix in 2007. In the longer term, it is planned to make e-bikes available for guests and visitors.

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Convene’s 27th Annual Meetings Market Survey

PCMA Convene

When we invited event professionals to participate in this Annual Meetings Market Survey in November, the U.S. In November, the economic recovery since the 2007–2009 recession was in its eighth year, and “showing little signs of fatigue,” according to Reuters. and those that travel to international markets. million today.

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Convene’s 26th Annual Meetings Market Survey

PCMA Convene

Every year, when we compile the latest Meetings Market Survey results, we compare them to the previous year’s survey. recession hit December 2007, through post-recession (mid-2009), to the recovery. recession hit December 2007, through post-recession (mid-2009), to the recovery. million in 2007 to $7 million today.

2015 40
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Virgin Media arrives at The O2 with gigabit broadband and plans to make it the best connected venue in the UK

Event Industry News

Gareth Griffiths, Director of Partnerships and Sponsorship at Virgin Media O2, said: “We’re delighted to be able to bring Virgin Media and O2 together under the same roof at The O2. We’ll launch a market-leading gaming experience this Autumn and we’re delighted Priority is now available to all Virgin Media and O2 customers at The O2.

2005 52
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Agency Spotlight: Jack Morton

Event Industry News

Our current CEO Josh McCall, who is only our third to hold the role in 80 years, joined in 1984 and has served in various capacities of increasing responsibility from an Account Executive to Chief Operating Officer, before becoming CEO in 2003 and Chairman in 2007. Key services and sectors served: We’re a global brand experience agency.

2002 69
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Industry Insiders: Going behind the scenes with Tom Hoyle of Bristol-based club brand, The Blast

Skiddle

I can’t remember exactly when we started The Blast but it was sometime around 2006-2007. Have you ever sought out financial backing in the form of partnerships or sponsorships? Tell us more about its inception. When did The Blast take form? Where did the name come from and what is its ethos? “I