How to master beer sponsorship for events – Heineken + Coachella style
Eventory
FEBRUARY 12, 2019
When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go? Let’s find out.
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