Event Planning BluePrint

MARCH 29, 2022

Competitive research is a crucial part of any good marketing plan because it helps you: Understand your target market. Improve your marketing strategies. Identify market gaps, and allow you to fill them. You don’t have to think of it as a formal, tough, adversarial negotiation,” she said. Experiential marketing.

Negotiating 62

Negotiating Social Media Consulting Food and Beverage 62

Event Leadership Institute

APRIL 10, 2020

Bear markets and recessions don’t advertise their demise; we emerge from them gradually while no one’s looking. Even when the current lockdowns start to lift, organizations will be far more gun-shy in committing to venue contracts for future events, out of fear of a second wave of the virus causing another cancellation.

Financial 116

Financial Trade Shows Food and Beverage 2001 116

PCMA Convene

JULY 31, 2016

From stories about fax machines to photos of 3D projection mapping, from advice about negotiating piles of paperwork to a roundtable discussion among female CEOs, we’ve gone from serving an industry in its infancy to one that has come of age. Does a planner’s attitude make a difference when negotiating with hotels?”

2012 56

2012 Food and Beverage 2013 Hotels 56