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Adjusting Strategies to Changing Business Models

PCMA Convene

Alessandro Cortese Five years ago, the European SocieTy for Radiotherapy and Oncology (ESTRO) developed a site-selection strategy for its annual congress — which this year attracted more than 6,700 delegates in Vienna, Austria — that favored those destinations that recognized, in Clark’s words, that they had a challenge with cancer.

2025 96
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Best in Show: Class of 2017

PCMA Convene

While the idea is to spotlight individuals, more than one participant chose to submit multiple nominations for the same destination or venue — meaning they wanted to recognize everyone who worked on their program. Convention Special-Event Venue Services. I think he goes above and beyond the typical site-selection provider’s role.

2017 76