Eight Ways the Humble Ice Cream Truck is Steering Experiential Strategies This Summer
Event Marketer
JULY 26, 2022
Nimble, straightforward and rewarding for attendees, ice cream truck-based activations are a sweet way for brands to connect with consumers across multiple markets while serving as mobile billboards between stops. Related Strategies: How TikTok Blew up Kind Snacks’ ‘Secret’ Farmers Market in Manhattan. Photo credit: Tillamook.
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