article thumbnail

Eight Ways the Humble Ice Cream Truck is Steering Experiential Strategies This Summer

Event Marketer

Nimble, straightforward and rewarding for attendees, ice cream truck-based activations are a sweet way for brands to connect with consumers across multiple markets while serving as mobile billboards between stops. Related Strategies: How TikTok Blew up Kind Snacks’ ‘Secret’ Farmers Market in Manhattan. Photo credit: Tillamook.

article thumbnail

Three Professors Weigh in on How Experiential Marketing Degree Programs are Taking Shape

Event Marketer

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

article thumbnail

15 Commonly Missed Event Planning Checklist Details

Hubilo Blog

Any marketer wishes to improve his or her performance and boost profits. States in which you need an ABC license : Alabama, Idaho, Iowa, Maine, Michigan, Mississippi, Montana, New Hampshire, North Carolina, Ohio, Oregon, Pennsylvania, Utah, Vermont, Virginia, West Virginia, and Wyoming. In the end, it’s what we do.