Marketing Medical Meetings Social Media Sustainability 
PCMA Convene
JANUARY 3, 2017
A few months before this announcement, I had a large conference where I pushed attendees further than they wanted to go by incorporating QR codes, iPads, and social media throughout the entire program. To see a woman as the VP of marketing with all male colleagues speaks volumes. She is my inspiration and role model.
PCMA Convene
JULY 31, 2016
For decades, membership in PCMA had been a closed circle, limited to medical-meeting professionals. Outside of medical meetings, “those [organizations] that were going to have a meeting, instead of Mickey Rooney and Judy Garland [putting on a show], it was the new secretary in the department. Blow Up Your F&B.
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