The Power of Pink: Warner Bros. Brings ‘Barbie’ to Life at an ‘Over the Top’ Premiere Event
Event Marketer
AUGUST 21, 2023
The tour began with an immersive press junket on June 24 that transformed the 14 th floor of the Four Seasons Hotel in Beverly Hills into a Barbie Dream Hotel before events attended by talent, media, influencers and fans hit Australia, South Korea, Mexico City and London. biggest premiere event to date—that took the cake. “So
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