From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events
Event Marketer
OCTOBER 16, 2023
And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. The resulting #TeamStateFarm Football Find scavenger hunt combined augmented reality with live interactions over the course of four days surrounding a matchup between Kansas City and Green Bay. It was that simple.
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