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The Evolution of ROI Measurement for Meetings

SmartMeetings

A quick history lesson uncovers this: The first sponsorships date back to the 5th century BC in Ancient Greece. sponsorships are bought, sold, negotiated and measured based on paid broadcast value. Sponsorship is not a creation of meeting organizers or even the modern capitalist economy.

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Using Formal Debates to Boost Audience Engagement at Events

PCMA Convene

In addition to their own events, IQ2US has produced debates for outside events including the Aspen Ideas Festival, TED, and IBM’s Think tech conference. It’s practically a five-way negotiation between everybody on stage and the team of producers about everything from the framing of the language to who’s debating on each team.”

2007 52
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Convene Celebrates Our 30th Anniversary

PCMA Convene

From stories about fax machines to photos of 3D projection mapping, from advice about negotiating piles of paperwork to a roundtable discussion among female CEOs, we’ve gone from serving an industry in its infancy to one that has come of age. Does a planner’s attitude make a difference when negotiating with hotels?” High(ish) Tech.

2012 56