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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

SEPTEMBER 18, 2017

They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Spend in this category doesn’t contribute to the value proposition for attendees.

Marketing 51
Marketing Meetings Food and Beverage Advertising 51
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Convene Celebrates Our 30th Anniversary

PCMA Convene

JULY 31, 2016

For decades, membership in PCMA had been a closed circle, limited to medical-meeting professionals. 1986: Food can reinforce psycho-social behavior patterns, including the feeling of being caged with no escape. A Meeting Runs on Its Stomach. “As PCMA staffer John Oliver was the first editor.) Heart Attack on a Plate.

2012 56
2012 Food and Beverage 2013 Hotels 56
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