Food and Beverage Marketing Medical Meetings Speakers 
PCMA Convene
SEPTEMBER 18, 2017
According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. More or better marketing can’t fix this.
PCMA Convene
JULY 31, 2016
For decades, membership in PCMA had been a closed circle, limited to medical-meeting professionals. 1986: Food can reinforce psycho-social behavior patterns, including the feeling of being caged with no escape. A Meeting Runs on Its Stomach. “As PCMA staffer John Oliver was the first editor.) Heart Attack on a Plate.
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