Food and Beverage, Kentucky, Marketing and Sponsorships

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Food and Beverage

Kentucky

Marketing

Sponsorships

Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

SEPTEMBER 27, 2021

Like Mint Juleps and the Kentucky Derby, there’s only one drink tennis fans hanker for each year at the US Open: Grey Goose’s signature cocktail, the Honey Deuce. The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. Aleco Azqueta.

Sponsorships

Sponsorships Food and Beverage Sports 2021

Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences

Event Marketer

MARCH 14, 2024

So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.

Food and Beverage

Food and Beverage Apparel Sports Sponsorships

Event Pro Update

Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences

Stay Connected