Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year
Event Marketer
JULY 27, 2021
Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. For the fans watching at home, it’s providing that inside look behind the scenes,” says Lexi Vonderlieth, vp-partnership marketing for the Los Angeles Rams. “We sports for the better part of the last 16 months: fans.
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