Adjusting Strategies to Changing Business Models
PCMA Convene
AUGUST 16, 2023
(ESTRO social media) The pandemic has upended destinations’ view of business events as some kind of “subsidiary of tourism,” U.K.-based Events, he said, are now recognized as “being at the heart of the city’s reinvention.” Events, he said, are now recognized as “being at the heart of the city’s reinvention.” But all is not lost.
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