Embracing the Digital Opportunity
PCMA Convene
JUNE 1, 2020
The COVID-19 pandemic forced business event planners to swiftly move canceled face-to-face events online, changing the digital event landscape forever. The event’s success was a revelation to Strupp. She said she’s “the last person” who would want to cancel a face-to-face event — she began her career planning them.
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