PCMA Convene

APRIL 4, 2024

My point in writing about that was to underscore the significant role events play in disseminating helpful knowledge — often in the category of breakthrough information — among their audiences and the larger universe. One of those prongs is events. Exhibitors pay for the space to promote their products.

Food and Beverage 111

Food and Beverage Medical Meetings Trade Shows Social Media 111

Event Marketer

MARCH 17, 2024

Zac Kelley, Manager Convention Services/3rd Party Industry Events/Demo Bank, Zimmer Biomet You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room.

2024 98

2024 Trade Shows Medical Meetings Banking 98

Planning Pod

SEPTEMBER 21, 2020

Integration is a hot term that won’t be dying down anytime soon in the event industry when it comes to attendee engagement. As more and more attendees rely on their mobile devices at events for information and communications, event organizers have been compelled to integrate the live event experience with the online experience.

Event Apps 78

Event Apps Conference Social Media Trade Shows 78

PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. More or better marketing can’t fix this.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

PCMA Convene

FEBRUARY 26, 2019

The visual dashboard was a PCMA sponsorship activation of Freeman’s Quant tool, a platform intended to provide real-time data and analysis for events professionals. While he acknowledged that the Convening Leaders audience is a niche audience of event professionals at an event, other industries will prove to be easier to compare.

Sponsorships 72

Sponsorships 2019 Medical Meetings Consulting 72

PCMA Convene

NOVEMBER 28, 2018

The annual conference was a good solid performer, but a pretty conventional show — mostly male, mostly white, mostly older, with many exclusive events,” said Kathron Compton, AIA’s senior vice president for brand and engagement. “It The partner in AIA’s reboot was 360 Live Media, a full-service marketing and experience design agency.

2013 40

2013 Sustainability Conference Education 40

PCMA Convene

SEPTEMBER 25, 2017

I’m addicted to Yelp — all of us around the table were obsessed with it,” said Erin Lee, managing director of marketing and event technology for BIO, which represents biotech companies, academic institutions, state biotech centers, and related organizations in the United States and more than 30 other countries. .

2017 45

2017 2018 2014 Social Media 45