Event Marketer

DECEMBER 14, 2021

Popular brand personality Jake from State Farm made appearances at two live tailgating events. To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs.

Social Media 103

Social Media Sponsorships Sports Tech 103

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. But these days, many companies are leveraging augmented reality in events more intentionally to enhance their experiences and offer something of value to users. billion mobile AR user devices worldwide.

Fashion 107

Fashion 2023 Sponsorships Technology 107

PCMA Convene

AUGUST 9, 2020

While in-person events are on pause, The Toy Association hit the play button on a digital market week series to help toy manufacturers connect with specialty and mass retailers who are buying for the upcoming holiday season. “The The association rolled out its first virtual event on July 13. Kimberly Carcone. By the Numbers.

Marketing 119

Marketing Trade Shows Retail Advertising 119

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. The brand also employed a complete hotel takeover featuring on-premise activations and events throughout Super Bowl 57 weekend, a tactic that earned Budweiser more than 1 billion impressions in 2020. 1 hockey podcast.

Sports 90

Sports Hospitality Social Media Sponsorships 90

PCMA Convene

FEBRUARY 1, 2021

“We need to make sure that we don’t simply transfer what we believe the physical event” to be, Witt said, “into a digital world.” Research conducted by Freeman indicates that 69 percent of exhibitors rate virtual events as only fair or poor, Parul Shah, Freeman’s vice president of data insights, told Convene. “On Parul Shah.

Trade Shows 96

Trade Shows 2020 2021 Education 96

Bizzabo

DECEMBER 26, 2018

At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. We've compiled a list of 70+ marketing conferences, summits and other events that focus on a wide range of topics from SEO, to social media, to content marketing. 2019 Marketing Conferences. back to top.

2019 81

2019 Marketing Conference Social Media 81