Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths
Event Marketer
FEBRUARY 13, 2023
Caterpillar set up four themed experiences to guide attendees through the booth: “Big Solutions” on developing advanced technologies, “Big Innovation” on autonomous mining, “Big Responsibility” on sustainability, and “Big Opportunities” on the people creating the company’s high-tech solutions.
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