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How to Brand Your Event–and Why it Matters

Smart Meetings

Brands are the mark that organizations leave on their audiences, and when it comes to producing a compelling and impactful event, effective brand management is key. It’s important to keep in mind that at least some of your event attendees will be thinking about the same things, and this is a direct reflection of your company’s brand.

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Best in Show: Class of 2017

PCMA Convene

With Best in Show, we invite our readers to nominate outstanding meeting and event professionals working behind the scenes, in the shadows, and on the front lines of the industry. Senior Event Manager, Pennsylvania Convention Center (PCC), Philadelphia. Director of Event Management, Colorado Convention Center, Denver.

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