A Deep Dive Into Attendee Behavior
PCMA Convene
JUNE 26, 2019
Steelcase conducted hundreds of on-site interviews during the event and took notes about the ways that attendees navigated the environment. The report, titled “5,000 People, 5,000 Personal Journeys” was released at the PCMA Education Conference in Los Angeles. Taking an Experiential Approach to Sponsorship.
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